Today, most people spent their time on the internet. People are getting entertainment, news, learning, and many things by using the internet. Along with this they also shop and buy things online. The use of Digital Marketing is growing exponentially compared to traditional marketing. And marketing has always been the strategy to connect customers in the right place at the right time. That means marketers should meet them where people are spending the time. On the internet.
What is Digital Marketing?
If the marketing process involves any electronic platform it is called Digital Marketing. In Digital Marketing, the product and service are being sold through the channel like Social Media, Mobile Apps, Videos, Emails, SEO. Digital Marketing Is the promotion of goods and services to connect with customers through the internet and other digital platforms.
Types of Digital Marketing
1. Search Engine optimization (SEO)
Optimizing your website to rank higher in search engine result pages is called Search Engine Optimization. The process of Search Engine Optimization increases the traffic that your website receives. There are two ways of SEO to generate traffic on your website.
- On page SEO: The SEO that focuses content on the page while viewing your website is called On Page SEO.
- Off page SEO: Regarding to optimizing your website, the activity that takes place off the page, is called Off page SEO.
2. Content Marketing
To grow your business and generate organic traffic, article writing can help you. Blog writing helps you to explain your industrial activity, industrial expertise. It increases traffic on your website which leads to an increase in your sales item.
3. Pay Per Click
Pay per click is a very famous method to drive traffic to your website. In this method, the marketer pays the publisher for the marketing ad. Marketers pay publishers every time when the ad is clicked. Google ad is the best example for PPC. PPC is also used in other platforms like Facebook, Twitter, Linked In, YouTube.
4. Social Media Marketing
In this method, user can promote their brand to Social Media platforms to increase business and brand awareness. Various Social Media platform like Facebook, Instagram, Snapchat, Pinterest, Twitter, and LinkedIn is used to promote brand and content.
5. Sponsored Content
In this method you pay another company to create content or promote it, so it describes your brand and services. Influencer marketing is one example of Sponsored content. Blog posts or articles that describe your service or brand are also one type of sponsored content.
6. Email Marketing
When a company uses Email as promotion of content, Discount offers, Blog subscriptions, Different events it is called Email Marketing. This type of method directs people towards a business’s website and leads to promoting business.
7. Affiliate Marketing
In Affiliate Marketing you promote someone else’s service or brand on your website or social media platform to get a commission. Posting affiliate link on your social media accounts is an example of Affiliate Marketing.
Benefits of Digital Marketing.
1. Target wide audience.
the biggest advantage of Digital Marketing is that it ignores geographical limitations and reaches a wide audience. When someone posts an Online ad, People can see it, no matter where they are.
2. Cost efficiency.
Digital Marketing is much less costly in comparison to traditional marketing. The cost of newspaper ads, Television ads is too high. And it carries less control over the targeted audience. At the same time, Digital Marketing targets a broader audience with less cost efficiency. You can create just one content or blog and share it through various methods like email marketing campaigns, Facebook sponsored ads, YouTube sponsored ads, etc.
3. Grows Business.
The main goal of marketing is to promote and grow business. Digital Marketing focuses on a company’s overall Marketing Strategy. Digital Marketing generates leads to your business. It helps to find new potential customers and Find their interest. It helps to connect with your customers and getting connected with them. So Digital Marketing carries many possibilities that can help in Growing Business.